Madison Arrotta
Content Strategist
Investigating, interviewing, and wordsmithing: I write stories, articles, blog posts, and conversion copy for B2C and B2B audiences. I can compose long-form print articles, succinct lifestyle blurbs, and much in between. I use SEO and content marketing best practices to write rankable content for Google's SERPs (search engine results pages). I can help you build trust with prospects, captivate your audience with valuable content, and rank at the forefront of online visibility.
Sisu Vitamins
What are antioxidants? Antioxidants and heart health
If you’ve been told to eat the rainbow at any point in your life, you can thank antioxidants for that. Antioxidants are natural plant compounds found in fruits and vegetables responsible for giving them their bright colours.
Plants don’t have immune systems. Instead, they use antioxidant defence systems to help protect them from environmental stress.
Sisu Vitamins
Digestive problems – stress & digestion explained
When working optimally, the digestive system is a well-oiled machine, breaking down food to fuel every cell in the body. On the other hand, when something isn’t working correctly, this can impact your digestive system as a whole. More than 20 million Canadians suffer from digestive disorders every year.
Sisu Vitamins
How to naturally relieve seasonal allergy symptoms
Cleaning, gardening, lacing up your hiking boots: if you’re lucky, spring is the season for tidying up and spending more time outdoors.
Unfortunately, for allergy sufferers, instead of running the trails and watering the garden, your nose is doing the running and your eyes, the watering.
More than one in six Canadians suffer from seasonal allergies. Just as tulips break through the soil to bloom, seasonal allergy symptoms too can appear overnight.
Sisu Vitamins
How does stress affect sleep?
About one-third of Canadian adults aren’t getting the recommended amount of sleep. Stress and sleep have a unique relationship. The more stress you’re under, the more rest you need, but the harder it is for your body to rest. What a dynamic.
Sisu Vitamins
How to reduce inflammation in the body
Inflammation is commonly thought to be an unhealthy condition that should be avoided – yet, not all inflammation is bad! In fact, without it, we wouldn’t be able to heal from injuries, build muscle, or fight off infection.
Physiotherapy Association of British Columbia
Directions Magazine, Spring 2020 Issue
A quarterly magazine I wrote, edited, and published during my time as Communications Lead for the Physiotherapy Association of British Columbia (PABC).
axonify.com
Modernizing Employee Training: The Paperless Playbook
Ten reasons an all-in-one training solution, such as Axonify, can help your business stay compliant. Includes a checklist for transitioning to a paperless workforce enablement system at your organization.
samsungknox.com
Remote device management: Scaling your business for the hybrid world
Remote device management software can save you time and ensure compliance with the most stringent security standards.
samsungknox.com
Device customization: A branded experience in the palm of your hand
Remote device management software can save you time and ensure compliance with the most stringent security standards.
samsungknox.com
Why an OS version management tool is a must for IT admins
What is OS management? And why it is critical for enterprise mobility
OS (Operating System) management is how IT teams check, test, and deploy OS updates–which improve functionality, efficiencies, stability, and remove vulnerabilities–to mobile devices.
samsungknox.com
Knox HDM: High-Assurance Control of Peripheral Devices
Privacy and data security are core concerns when using mobile devices in enterprise settings. However, privacy and security on mobile devices face unique and advanced threats. For example, a malicious insider or stealthy spyware could use the camera, mic, and GPS in the background to spy on meetings or to photograph sensitive data in controlled physical environments, and exfiltrate data through the cellular modem.
One underlying enabler for these threats is that mobile phones are extremely ve...
clio.com
What is LEDES Billing? A Guide for Lawyers
See Clio in Action
If you’ve ever been involved in a law firm’s electronic billing process or explored this topic online, you might be wondering: What is LEDES billing?
LEDES, pronounced like the city in England (Leeds), stands for “legal electronic data exchange standard.” Just as many industries have billing and accounting best practices, LEDES is a global standard format for legal billing and invoicing.
While commonly used with corporate business clients, it’s valuable for all lawyers to u...
axonify.com
Training to win: 8 mistakes to avoid when onboarding retail employees
Starting a new job should be an exciting time and employers have a unique opportunity to leverage this anticipation and translate it into long-term success. This is particularly true when it comes to onboarding.